Privacy policy
Effective date: August 11, 2025
Previous version: April 28, 2021
We strive to be transparent about the personal information we collect, how it is used, and how it is shared. We encourage you to take a moment to read this Privacy Policy carefully before interacting with us or using our services.
What is this Privacy Policy and what does it cover?
This Privacy Policy applies to interactions with us through our websites, mobile applications, social media accounts, physical retail locations, marketing initiatives, in-person events, and communications with our customer support teams (collectively, the “Services”).
This Policy should be read together with our Terms of Service and any other applicable policies. It does not apply to the personal information of our employees, job applicants, or contractors.
This Policy also does not apply to the websites, platforms, or practices of third parties, including service providers and technology partners, which are governed by their own privacy policies and terms.
What information do we collect?
Depending on how you interact with us, we may collect the following categories of information:
Primary Data
First name, last name.
Contact Data
Mailing address, email address, telephone number.
Specific Data
Date of birth, gender.
Account Data
Account identifiers, usernames, passwords, loyalty or rewards program identifiers, and security verification information.
Social Media Data
Social media handles, profile information, contacts, and content you choose to make available through social platforms.
Identification Data
Government-issued or eligibility-related documentation provided solely for the purpose of applying legally available benefits or discounts.
Preference Data
Language preferences, favorite products, product categories of interest, communication preferences, and interactions with marketing campaigns.
Payment Data
Payment card details or other payment method information required to complete a transaction. Payment information is typically processed by authorized payment processors.
Transactional Data
Purchase history, transaction identifiers, order details, shipping information, saved checkout preferences, and cart contents.
Survey and Feedback Data
Responses to surveys, polls, contests, customer feedback, reviews, requests, questions, or communications, which may include demographic or lifestyle information where voluntarily provided.
User-Generated Content
Reviews, images, videos, comments, or other content you submit or share publicly through our Services or via third-party platforms. Publicly shared content may be accessible to others, and we cannot control how third parties use such content.
Log and Usage Data
Browser type and version, operating system, device identifiers, language settings, referring pages, pages visited, timestamps, IP address or partial IP address, navigation history, search queries, interaction with live chat features, and frequency of use.
Location Data
Approximate geographic location derived from IP address.
Surveillance and Security Data
Images or recordings collected through security and surveillance systems in retail or event environments, where permitted by law and appropriately disclosed.
Image Data
Photographs or recordings taken during events, in-store visits, or voluntarily submitted by you.
How do we use your information?
We process personal information to operate, maintain, and improve our Services, fulfill transactions, communicate with users, ensure security, comply with legal obligations, and support our business operations.
By providing information, you confirm that it is accurate and up to date. Failure to provide certain information may limit our ability to provide products or Services.
Depending on your location, we rely on different legal bases to process personal information, including consent, contractual necessity, legitimate interests, and compliance with legal obligations.
Online shopping
When you shop online, we may collect information directly from you or from authorized third parties that support our Services.
Categories of information may include:
Primary Data, Contact Data, Identification Data, Transactional Data, Log and Usage Data, Location Data, Account Data, Preference Data, and Social Media Data (if linked).
Purposes include:
- Processing transactions and payments
- Applying eligible discounts
- Managing deliveries, returns, refunds, and warranties
- Communicating order updates
- Fraud prevention and security
- Building consumer profiles to personalize recommendations and marketing
- Analyzing how users navigate and interact with our Services
In-store shopping
When you shop in physical locations, we may collect information directly from you, through service providers, or through security systems.
Categories may include:
Primary Data, Contact Data, Identification Data, Preference Data, Transactional Data, Payment Data, Image Data, and Surveillance Data.
Purposes include:
- Processing purchases
- Applying discounts
- Managing returns and customer service
- Marketing personalization
- Store security and loss prevention
Marketing and social media
When you interact with marketing content or social media accounts, we may collect:
Primary Data, Contact Data, Preference Data, Transactional Data, Survey Data, User-Generated Content, Social Media Data, and Log and Usage Data.
Purposes include:
- Delivering newsletters, promotions, contests, and loyalty programs
- Analyzing engagement with marketing materials
- Personalizing content and advertising
- Creating audience segments for targeted advertising
You may unsubscribe from marketing communications at any time using the options provided in those communications.
In-person events
When attending events, we may collect:
Primary Data, Contact Data, Specific Data, Account Data, Image Data, and Surveillance Data.
Purposes include:
- Event registration and management
- Event documentation and promotion
- Catering or accessibility accommodations
- Safety, security, and investigations
Customer support and feedback
We collect information when you contact us for assistance, including through chat, email, or other communication channels.
Purposes include:
- Responding to inquiries
- Processing returns and refunds
- Improving customer experience
- Publishing reviews where applicable
Authorized or required by law
We may collect, use, or disclose information as permitted or required by applicable laws and regulations.
Children’s privacy
Our Services are not directed to children under the age specified by applicable law. We do not knowingly collect personal information from children. If such information is identified, we will take steps to delete it.
How do we share your information?
We may share information with:
- Affiliates and related entities
- Service providers supporting operations, payments, delivery, security, analytics, marketing, and customer support
- Professional advisors such as legal or financial consultants
- Law enforcement or authorities where legally required
- Parties involved in corporate transactions such as mergers or acquisitions
All service providers are authorized to use personal information only as necessary to perform services on our behalf.
International transfers
Your information may be processed or stored in jurisdictions outside of your region. Where required, we implement safeguards to protect transferred information in accordance with applicable laws.
How do we protect and retain your information?
We implement physical, administrative, and technical safeguards to protect personal information. However, no system can be guaranteed to be completely secure.
Information is retained only as long as necessary to fulfill the purposes described in this Policy or to meet legal and operational requirements.
Your rights
Subject to applicable law, you may have rights to:
- Access your personal information
- Correct inaccurate or incomplete information
- Withdraw consent
- Request deletion or restriction of processing
- Request data portability
- Object to profiling or targeted advertising
- Be informed about automated decision-making
You may also have the right to lodge a complaint with a relevant data protection authority.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Changes will take effect when the revised Policy is published. The effective date is indicated at the top of this document.
United States Privacy Addendum
This section applies to residents of certain U.S. states and supplements the rest of this Privacy Policy.
It describes categories of personal information collected, purposes of use, disclosures, and rights related to access, deletion, correction, opt-out of sale or sharing, limitation of sensitive information use, and non-discrimination.
Requests may require identity verification, and authorized agents may submit requests on your behalf where permitted by law.